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CIPAM – L2Pro Content Development Project

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(Labeled for non-commercial re-use)

Generation of awareness about intellectual property and its dissemination among a new generation of startups and SMEs (small and medium enterprises) is crucial for encouraging innovation and entrepreneurship and India’s success in the innovation story. CIIPC has undertaken the L2Pro  (Learn to Protect) content development project in collaboration Center for IPR Promotion and Management (CIPAM), a unit of Department of Industrial Policy & Promotion (DIPP), Government of India.

The purpose of this course is to simplify intellectual property protection and enforcement by creating an interesting, interactive, and engaging learning experience with maximized learning outcomes. The target audience is entrepreneurs, start-up founders, and individuals from SMEs who can learn to acquire, protect, and commercialize their intellectual property without battling with legal jargons and complications associated with the daily life of IP practice. However, because of the simplicity and interactive nature of the course, anyone desirous of learning more about intellectual property can take this course as there are no prerequisites in terms of education or professional experience.

The course is divided into three levels in terms of difficulty and subject matter; Basic Level, Intermediate Level, and Advanced Level. It is a free and open access course available to anyone with a computer or mobile device and an internet connection. It is designed by considering the advantages of MOOCS (Massive Open Online Courses). To broaden the scope of learning, the course is initially being launched in English with translation being made available in Hindi.

User Levels:

The basic level aims to acquaint users with the fundamentals of intellectual property. Users will be able to understand the meaning, scope, international governing systems, criteria for protection, and subject matter of protection of all types of intellectual property from Patents, Trademarks, Copyright and Industrial Design to Geographical Indications, Trade Secrets, Plant Varieties, and Layout-Designs of Integrated Circuits.

After gaining insight into a basic overview of the intellectual property system in India, users can take the intermediate level course to know more about filing and acquisition of intellectual property, market assessment including IP search, commercialization of intellectual property through licensing and assignment agreements, and management of intellectual property portfolios through territorial considerations and relevance of restrictive covenants.

Finally, the advanced level aims to cover the most cutting-edge aspects of intellectual property which connect it to startups, including venture capital, standards and standard setting organizations, infringement, defenses to infringement, and methods of alternative dispute resolution.

Course Quadrants:

To facilitate optimum learning, all levels containing a total of 11 modules are further divided into four key quadrants comprising of E-text (around 3000 words per module), Video, Practical Information and Grading and Certification Exercises.

E-text is the textbook component of the course, which will contain detailed description of each learning deliverable. It is augmented with interactive examples, graphical explanations, trivia, did you know popups, and rich text to enable users to remember and retain what they learn in this course.

Videos generated in 2D will allow the user to experience dynamic learning. An animated young entrepreneur will be the course guide and will navigate the user through a succinct summary of the detailed description in the e-text component.

The practical information section has been collated with the aim of allowing users to acquire deeper understanding in protecting their own intellectual property. To this end, links are provided to various online resources which are practically helpful in acquisition and enforcement of IP. In addition to this, templates are also provided to explain certain aspects pertaining to acquisition, transfer and enforcement of intellectual property.

For users who wish to obtain a certification for their learning, there is a grading and certification exercise with randomized questions in terms of difficulty. While any user would be able to go through the course materials, only registered users can take the test and receive an automated certificate after successful completion of the course.

Principal Investigator: Mr. Yogesh Pai

Research Fellow: Ms. Pragya Chaturvedi